Focus on the Cool -> Lapland is in!
Lapland’s location in the hub of the Arctic, between east and west is unique and makes Lapland an attractive place for establishing businesses, as well as offering investors the opportunity to become involved in the billion-euro projects in the Arctic regions of Europe and Russia. We can truly say Lapland is “in” when talking of a functional base for commercial activity at the junction point of the northern cultures.
The importance of the entire Arctic region is experiencing dramatic growth thanks to the utilisation of natural resources, climate change, the new logistic connections with Asia, and the economic opportunities associated with these. The opening of the Northern Sea Route shifts transportation to the north and shortens transportation journeys between Central Europe and Asia by around 40 percent.